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Sponsored reviews
First it was link exchanges, then link buying, then republished article writing and now the latest big thing in internet marketing is getting mentioned in blogs to increase your incoming links.
Some things happen naturally, people see your site and you get linked or digged and traffic gets insane. However, a sensible marketing strategy should be focused on creating your own luck and this is where sponsored reviews or blog posts come in.
A couple of sites are now offering the chance to connect marketers with bloggers in return for a financial nod, and the trend is set to boom.
Getting a blog review done has positive benefits for your marketing.
Firstly each review or article will be unique as it’s written by someone with their own style and opinions. This overcomes the dreaded duplicate content filter.
Second, people read and click on stuff written by an author they return to time and again, much in the same way you have your favorite paper and tend to be more open to suggestion when you’re already half way sold - and by this I mean that you have already made a subconscious identification with the paper and its values so you are probably more inclined to align with its views and editorials.
Thirdly, it’s cheap! Permenant one way links embedded in content is exactly what search engines are looking for and give weight to. No monthly fees, probably a small charge ranging from $5-50. Relative to a single mail shot or ad in a regular newspaper you’re getting golddust for a fraction of its real value!
For example this site accepts sponsored reviews and benefits not only me financially but readers by promoting related relevant services.
Check out this article for more info and some great reasons to start sponsored reviews.