websJapan SEO and marketing services

Google and Yahoo contexutal advertising, and alternatives

Pay per click is an advertising system used by search engines where you bid on a keyword term and you ad gets displayed on the search engine or affiliate websites and whenever someone clicks on the ad you have to pay for it. The amount depends on other bidders and the popularity of the ad, among other things.

Here is a full in depth guide to pay per click management which shows how you can increase your revenues through more efficiently and effectively managing your campaigns.

If you’re after another way to advertise to the Japanese market apart from the infamous Google adwords program, and the massively popular Yahoo system there here are a list of potential advertising systems which work in a similar way.

You can sign up both as an advertiser and as a publisher for these websites (all Japanese).

First up is Adconmatch which offers a variety of different models including banner and text link contextual adverts for your site.

For publishers and advertisers the site is very simple to use and you can be up and running very quickly (publishers, the activation is instant!) and prices start from 10 yen a click.

Next you can try Joyful click (I love the way Asians use Joyful and happy in business names! A building located near me translates to the Big Happy Building

Anyways, this one is also focused on banner and text link advertising although I’m not sure how good their contextual placement is it seems to be a bit more of a key word matching rather than an algorithmically led system.

I couldn’t find an obvious way to sign up as a publisher here, but I’m sure there is one.

Matchsmart is the technology behind Yahoo in Japan and it’s fairly straightfoward to sign up with them as an advertiser or a publisher. Just follow the links from the bottom of the home page.