Chinese search engine to enter Japan

Baidu, the Chinese search engine giant will soon be entering the Japanese search market.

Although the dominant search engine in Japan is Yahoo, which also controls a large ISP service, Google is trying to gain leverage and this ambition from China will see an interesting struggle for second place in 2007.

The Chinese president of Biadu, Robin Li, said: “Baidu eyes the Japanese market as its ‘ideal next step.’ ~ [based on] six months of extensive research into the development of Japanese language search technology.”

The reasons are obvious - Japan is the second largest economy and Baidu wants to grab a slice. With internet penetration reaching into the 80s in Japan, and with high speed ADSL and fiber the standard way of connecting Japan is a juicy fruit for web 2.0 technologies.

We’ll have to wait and see if this attempt to enter Japan, where consumer loyalty is famous, can do anything to dent Yahoo’s power.

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